Projects

Projects undertaken by Dreamweavers include :

Branding & Strategy

  • Scottish & Newcastle – essence & positioning for Heineken, Strongbow, Fosters, Bulmers, & Deuchars IPA (UK)
  • Carlsberg – essence, positioning and architecture for Baltika lager range (Russia)
  • Russian Standard Company – essence, positioning & architecture for Russian Standard vodkas (Global)
  • Pepsico – positioning for Pepsi and Adrenaline Rush (Russia)
  • Unilever – positioning and marketing activation for Axe shower gels (Europe & US)
  • Diageo – spirits portfolio strategy (Japan)

Innovation & Activation

  • Scottish & Newcastle - various innovation programmes (adult soft drinks, fruit beers, functional drinks)
  • Scottish & Newcastle – Strongbow Gold brand stretch (Russia, Spain, Germany)
  • Kelloggs – Frosties brand stretch (Europe)
  • Danone – Actimel marketing activation (Ireland)

Capability & Training

  • Brand Equity Management programmes for Scottish & Newcastle, Kimberly Clark, GE Healthcare, (all UK) & Viborg Business School (Denmark)
  • Innovation / Marketing Activation programmes for O2, RBS, KLP EuroRSCG (all UK) & Red Stripe (Jamaica)