Brand Inspiration
Brand Inspiration consists of 4 phases, each with a dominant thinking style.
Phase 1 - Immersion
Analytical thinking to structure information and diagnose issues
Phase 2 - Illumination
Creative thinking to discover insights and generate ideas
Phase 3 - Incubation
Methodical thinking to nurture ideas and craft brand expressions
Phase 4 - Ignition
Expressive thinking to communicate ideas and inspire commitment