Brand Inspiration

Brand Inspiration consists of 4 phases, each with a dominant thinking style.

Phase 1 - Immersion
Analytical thinking to structure information and diagnose issues

Phase 2 - Illumination
Creative thinking to discover insights and generate ideas

Phase 3 - Incubation
Methodical thinking to nurture ideas and craft brand expressions

Phase 4 - Ignition
Expressive thinking to communicate ideas and inspire commitment